Marius Pfeiffer Strategy. Innovation. Transformation.

There is a way to do it better. Find it.

Consultant, founder and doer with years of experience working alongside top management on strategic and transformational projects. Supporting companies in tackling their biggest strategic challenges and building lasting competitive advantage.

What matters

How do companies stay future-proof and realise their full potential?

Strategy.

Where do we want to go, and how do we win?

Playing field In which markets do we want to win, and which do we deliberately walk away from?

Competitive advantage What do customers really pay us for, and for how much longer?

Resources Where do capital and attention flow, and which projects do we cut to make room?

Innovation.

How will we make money tomorrow?

Disruption What could replace our offering in three to five years, and will we build it ourselves or will someone else?

Core and new business How do we build something new without jeopardising the core business, but also without sparing it?

Artificial intelligence Are we using AI just to become more efficient, or to reinvent what we offer?

Transformation.

How do we need to change?

Organisation How must the organisation change to adapt to new conditions and seize opportunities?

Capabilities Which skills will we need in future, and what must we unlearn?

Ability to act Which tough decisions must we take now to still be able to act in two years’ time?

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About me

Consultant, founder, doer.

Strategy, innovation and transformation have been at the heart of my entire academic and professional career. These topics are central to every company’s success. For me, it always comes down to one question: what can or must we do today to be as well positioned as possible for the future? Because one thing is certain: in an increasingly dynamic competitive and macroeconomic environment, “business as usual” and wishful thinking are poor strategies. In other words: standing still means falling behind!

I have shaped strategies, innovations and transformations from three very different perspectives:

as founder of my own consultancy focused on innovation and business model development for mid-sized companies,
as a management consultant at PwC on multinational strategy and transformation projects,
as Chief Growth Officer of an AI scale-up for strategy consulting and the digitalisation of the strategy function.

If there is one thing I have learned, it is that almost every company faces similar questions and challenges, yet each one needs its own solution. No two companies are truly alike. That does not mean you cannot learn from the experience of others. But today, I use my experience above all to develop, together with my clients, the approach that works best for them.

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Career