Strategy means deciding.
A hundred PowerPoint slides do not make a strategy. A strategy needs clarity, and decisions that are genuinely guided by it.
About me
Strategy, innovation and transformation: developed, advised on and delivered.
Management consultant, founder and C-level executive in an AI scale-up: I know strategy and transformation from the perspective of those who recommend them and those who are accountable for them.
Why I do what I do
There is a way to do it better. Find it.
This quote, attributed to Thomas Edison, has always driven me. I am convinced that to stay successful in the long run, we must constantly look for ways to improve. Operational improvement matters too, of course, but no lever is as powerful as strategic positioning.
As a consultant, I have seen in many projects how much power lies in a clear direction, and how much is lost when it fizzles out in day-to-day business. As a founder and C-level executive, I know what it means to decide under uncertainty, work with limited resources and be accountable for results.
I bring these perspectives together: the methodology of top-tier management consulting, an entrepreneur’s pragmatism and an eye for what AI makes possible in strategy work.
Beliefs
What I believe in.
Growth needs focus.
Chase every opportunity at once and you will make the most of none. Strategy also means being clear about what not to do.
AI changes the how, not the who.
AI makes analysis faster and options broader. Judgement and accountability remain with leadership and matter more than ever.
Change succeeds with people.
Transformation rarely fails because of the concept, but because of execution. That is why people need to be involved from the start.
Career
Milestones.
- 2026
Chief Growth Officer
StrategyFrame.AI
Strategy development with clients on a collaborative AI platform; digitalisation of strategic management.
- 2019–2025
Financial Services Transformation Consulting
PwC Luxembourg
Strategic positioning and transformation.
- 2017–2019
Co-Founder
innovationhub, Saarbrücken
Innovation and business model development for mid-sized companies.
- Education
Master in Finance and Bachelor in International Business Administration
htw saar, Saarbrücken · Westminster College, Salt Lake City (USA)
Beyond consulting
Teaching, stage, roots.
htw saar
Lecturer at Saarland University of Applied Sciences
Keynotes
Talks on conquering new markets, strategic decisions under uncertainty, strategy with AI and the future of management consulting.
From Saarland to the world
At home in Saarland, having lived in Australia, the USA, Egypt and Tunisia, many years working in Luxembourg, projects worldwide. I enjoy working across borders, in German and English.
Let’s get to know each other.
A first conversation is the easiest way to find out whether we would work well together.