New markets
The customer is not waiting for you.
What corporates and start-ups can learn from each other about conquering new markets
The core business is stagnating, pressure is mounting and new markets are supposed to deliver growth. Yet most market entries fail not because of the idea, but because companies pick the wrong market, plan for too long and underestimate their first customers. Corporates have resources but little speed; start-ups have speed but few resources. Drawing on both worlds, this keynote shows how to find the market that really fits, or create it, and gain a foothold there from a standing start.
What participants take away
- How to find the “right” market, or create it yourself
- Why your first customers matter more than the perfect plan
- What corporates can learn from start-ups, and vice versa
Strategic decisions
Fast or right?
Deciding under uncertainty in ever faster times
Markets shift faster, information is never complete, and every delay costs money. At the same time, rushed decisions can destroy value for years. Many leadership teams swing between hyperactivity and paralysis, and when the numbers turn, there is no plan for changing course. Combining decision research with experience from turnarounds, mergers and everyday life in a scale-up, this keynote shows when speed wins, when diligence does, and how to stay able to act when things get serious.
What participants take away
- How to tell which decision needs which pace
- How leadership teams stay decisive under uncertainty
- How to turn things around when developments get out of hand
Future of consulting
Consulting is dead. Long live consulting.
How consulting must change, and how it must not
AI does in minutes what used to take consulting teams weeks. Analyses, benchmarks and slides are becoming commodities. Clients wonder what they are still paying day rates for, and consultancies wonder where their edge will lie in future. An honest look from both sides, as a consultant at PwC and as a C-level executive in an AI scale-up for strategy work: what needs to change fundamentally, what clients will expect and what will keep good consulting indispensable.
What participants take away
- Where AI changes traditional consulting beyond efficiency gains
- What clients will expect from consultants in future
- Where consultancies can find new competitive advantages
Strategy with AI
Everyone uses the same AI. Who wins?
What happens when AI does everyone’s strategy
Every company now has access to the same AI tools and gets the same answers. When everyone plans with the same intelligence, strategies converge and the edge from better analysis disappears. Many therefore use AI the wrong way: as a shortcut rather than a tool. This keynote shows how strategy work with AI really works, why judgement and people are becoming more important, and where competitive advantage comes from when the technology is the same for everyone.
What participants take away
- How to do strategy with AI the right way, and how not to
- Why the human factor must gain in importance
- How to outpace the competition despite using the same technology
